Creative Young Designers Season 2
- Craft design
- Social innovation
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NANTHANA BOONLA-OR
- Project categoriesCraft design, Social innovation
- Strategic research themesCreative and Learning Society
- Sub themes-
- SDG goalsDecent work and economic growth
NANTHANA BOONLA-ORTable of contents
Executive summary
Project Info / Background
SoAD invites you to visit Esan, enter the learning rooms based on reallife experiences, and observe a group of weavers (from Nong Bua Lamphu Province) at Dewa Thai Fabric in Ban Na Kham Hai. It is a good project by SoADs Social and Cultural Innovation lab, in collaboration with Eisa (Education Institute Support Activity) of ThaiBev, and The University of the Thai Chamber of Commerce, to help the local community in developing a product design and fabric pattern design. This is not only an extension of product development to be more contemporary but also a focus on new target groups and marketing channels for the new generation who are satisfied with both contemporary design and street fashion. Its another enjoyable project led by Asst. Prof. Nanthana Boonlaor and Asst. Prof. Woranooch Chuenruedeemol, from the Social and Cultural Innovation Lab of the Design Innovation program at SoAD, as part of the course, IND 401 Collaborative Product Development. Lets listen to them and find out what the Design Innovation program students gained from participating in this project and how much fun they would have at work. You can follow along to learn more about what happened behind the scenes.
Project detail
Process
The process begins with community engagement and needs assessment, followed by workshops and codesign sessions to integrate contemporary design elements into traditional crafts. The project then moves into product development, market research, and strategy formation to target new consumer groups. Finally, the products are launched, with an emphasis on reflecting on the project's impact and planning future collaborations. This initiative not only helps preserve and modernize traditional crafts but also supports the economic growth of the local community.
Product
Product design and Fabric pattern design for Dewa Thai Fabric in Ban Na Kham Hai
Location
Nong Bua Lamphu
Link to publication
Team
Members
- NANTHANA BOONLA-ORProject ownerLecturer - สาขาวิชานวัตกรรมการออกแบบ (ป.ตรี), KMUTT
- Industrial Craft Design
- Crafts
Lecturer, KMUTTWORANOOCH CHUENRUDEEMOL
Network
The University of the Thai Chamber of Commerce
universityThaiBev
company
Project sponsor
Thai beverage public company limited
