CHUJIT TREERATTANAPHAN

About

Assoc.Prof.Dr. Chujit Treerattanaphan is a lecturer in the Multiple Intelligences for Design Integration (MIDI) Program at the School of Architecture and Design, King Mongkut’s University of Technology Thonburi (KMUTT), Thailand. Her research expertise is in user-centered design, design thinking, design psychology, communication design, interaction design, UX/UI and service design. She also contributes herself to design research for aging and disabilities, communities, and business development. She has been involved in research projects for consumer perception, product and service development strategies, space planning, and living trend with leading companies and organizations including K bank, SCG, DENSO, Thai Life Insurance, Mahaphant, Thainox, Saijo Denki, NECTEC, Ministry of Public Health, Ministry of Justice, and Thai Health Promotion Foundation. Chujit received her BA in Industrial Design from King Mongkut’s Institute of Technology Ladkrabang, MFA in Industrial Design from Rochester Institute of Technology (RIT), and Ph.D. in Human-Centered Communication Design from Institute of Design, Illinois Institute of Technology (IIT)

Expertise

• Digital Service Design
• Design Thinking
• Design Innovation
• Service Design
• UX/UI Design Research and Development
• User-Centered Design
• Interface/Interaction Design
• Cognitive and Psychological Aspects in Design
• Qualitative Research on User Behavior and Consumer Demand
• User Research

Interest

• Design Thinking
• Digital Transformation
• Service Design
• UX/UI design
• Future Thinking